Our work at 12Reps is built upon a foundation of core values that shape every decision we make and every feature we develop:
At 12Reps, our mission is simple yet profound: to make strength training accessible, impactful, and genuinely enjoyable for everyone, regardless of age, ability, or income.
We believe that true fitness extends far beyond physical strength; it’s about cultivating confidence, building resilience, and fostering a positive mindset that empowers you to thrive in every aspect of your life. We are dedicated to delivering personalised, supportive fitness experiences that don't just transform bodies, but transform lives.
We envision a world where the power of strength training is within everyone's reach, where the guesswork is removed, and where every individual feels confident and capable in their pursuit of a healthier, happier self. Our commitment is to be your unwavering partner on this journey, providing the tools, guidance, and community you need to succeed.
We are committed to breaking down to fitness. Our app is designed to be intuitive and adaptable, ensuring that anyone, anywhere, can access high-quality strength training, regardless of their starting point or available equipment.
We recognise that every fitness journey is unique. Our smart -driven approach ensures that your workouts are not generic but meticulously tailored to your individual goals, preferences, and progress, making your experience truly your own.
We believe in empowering you with knowledge and confidence. Through expert insights, clear guidance, and seamless progress tracking, we aim to equip you with the tools and understanding to take control of your fitness and celebrate your achievements.
Fitness can be challenging, but it doesn't have to be solitary. We foster a supportive environment, both within the app and through our broader community, where encouragement, shared experiences, and mutual growth are celebrated.
Hi, I’m Will Duru, a personal trainer based in London and the founder of the 12reps fitness app.Over the last decade, I’ve worked with hundreds of clients, helping them achieve greater strength, improved health, and reach goals they never thought possible. My passion for fitness has always been a huge part of my life, driving me to study Sport & Exercise Science and learn the principles behind practical training..The idea for 12reps came from a simple observation I made repeatedly in the gym: people showing up without a plan. They’d wander from machine to machine, do a few random exercises, and leave feeling frustrated and seeing no real results. I knew there had to be a better way to give everyone the confidence and structure they need to train with purpose. Featured in
Step into the gym with confidence, follow expert-backed plans, and see consistent progress.
12reps is a cutting-edge fitness app designed to help you achieve your workout goals with ease. Using advanced, it creates personalised workout plans based on the equipment you have or the body part you want to train. Whether you’re a beginner or a fitness pro, 12Reps simplifies your journey to better health and strength. Train Smart and see results within weeks
The app uses AI to create workout routines tailored to your goals, fitness level, and equipment availability. Whether you want to build muscle, lose weight, or improve endurance, 12Reps has you covered.
Select a specific body part or type of workout, and the app provides targeted exercises from its extensive exercise library.
Absolutely. 12reps includes a library of bodyweight exercises and home- friendly workouts. Just let the app know what you have available, and it will craft a plan that fits your situation.
Yes, 12reps is perfect for beginners. The app adapts to your fitness level and guides you step-by-step with easy-to-follow instructions. Plus, you can track your progress and gradually increase intensity as you improve.
12reps offers flexible subscription options. Choose between a monthly plan at £9.99 or an annual plan for £59.99, perfect for those who want to save while committing to their fitness journey.
Contact us directly or explore the app to see how 12reps can transform your fitness journey!
