If you’ve ever walked into a gym and asked, “What should I do today?” 12REPS was built for you. 12REPS is one of the most exciting new fitness apps focused 100% on strength training. Unlike other fitness apps that offer random workouts or generic programs, 12REPS provides you with exactly what you need, tailored to your specific needs and equipment.
What Is 12REPS?
12REPS is an innovative strength training app that personalises your workout.
Here’s how it works:
- You tell the app what equipment you have
- Choose what muscle group you want to train
- Pick how you feel, high energy or low energy
- Then 12REPS builds your workout.
No guessing. No wasted time. Just a clear plan.
You can also log sets, reps, and weights, track progress, and get stronger week after week.
Why It Works
Most fitness apps are cardio-focused or designed to follow along with a screen.
That’s fine for home workouts, but not for serious training.
12REPS is designed for individuals who want to lift more, build muscle, and increase strength—whether you’re training in a gym, at home, or with limited equipment.
You don’t need to spend time writing your own plan or searching YouTube for exercises.
12REPS does it for you.
The more you use it, the better it gets.
Who’s Behind It
12REPS was founded by Will Duru, a personal trainer with 10 years of experience working in Central London. He built the app after seeing hundreds of clients struggle to follow a proper plan on their own.
He funded the app with his own savings and worked with a team of developers to build the first version. Every exercise video in the app was filmed with real models in real gym settings—so you can learn proper form, not just follow animations.

The Goal
12REPS isn’t just another fitness tracker.
It aims to become the Strava of strength training, a social, powerful tool that makes lifting smarter, easier, and more enjoyable.
The goal is to help people train better and stay consistent. Whether you’re just starting or already experienced, the app adjusts to you.
And yes, it helps you get results fast.
Because when your workouts are clear, you actually stick to them.

Why Try It Now
The app is growing fast. Over 300 people downloaded it in the first few weeks, with 30 paying users already. That’s without spending anything on ads.
Get Stronger with 12REPS
If you’re serious about strength training or want to take your workouts to the next level, download 12REPS.
It’s simple. It’s smart. And it’s built to make you stronger, faster.